RT1 - Leveraging Social Media to Bolster Partnerships
Saturday, April 13, 2024
10:00 AM – 11:30 AM PT
According to Pew Research Center, over 70% of Americans use at least one social media platform. While social media began as a means for people to connect and share their personal lives, we are seeing an increase in its use for providing and receiving public health news and knowledge. This session will present social media as a powerful tool to expand a public health organization’s visibility and audience, disseminate resources, strengthen and create partnerships, and advance health equity. A discussion following the presentation will explore how social media can be more effectively used as a public health tool by public health organizations, how to further extend reach to diverse audiences, and additional ways partners can be engaged.